About Hayley
I know what it feels like to build the thing and still not feel okay.
22 years of building, scaling, and exiting businesses.
I've sat in the seat you're sitting in, not observing it, not coaching through a framework I read about, but actually in it. The sleepless nights. The feeling of holding everything together with your bare hands while looking completely in control from the outside. The versions of success that arrived and didn't feel the way you thought they would.
I also know what's underneath that. Because I've done that work too.
The identity work. The money psychology. The nervous system stuff. The hard, uncomfortable, genuinely life-changing work of looking at what's actually under it all.
Which means when a woman sits across from me and starts telling me everything, I know that story from the inside.
What I've built.
Businesses across multiple industries. Founded from zero. Scaled through every stage that tests you. Exited.
A corporate background spanning insurance and government services.
Teams built from nothing. Investor relationships. Boards.
The full range of what high-growth actually involves.
I've made the decisions that kept things alive and the ones that cost me.
I've built things I'm proud of and walked away from things that were taking more than they gave.
When I look at your business, I'm not looking at it from the outside. I'm looking at it as someone who has been there, and knows where the walls are before you hit them.
The other side of the work
Alongside the business side, I spent years building a real understanding of the human dimension of all of it. Qualifications and lived experience in nervous system work, subconscious practices, breathwork, Human Design. The actual work of changing what runs underneath.
A horse riding accident redirected my path in a way I didn't see coming and took me deep into mindset and personal development work. That experience shaped how I hold this work now, with more honesty about what it actually takes to change, and less patience for the surface-level version.
I don't offer this dimension from theory. I offer it from having been in it.
What to expect from working with me
I'll tell you what I see. I won't manage it into something easier to hear if the real version is what you need.
I work with a small number of people at any one time, because this kind of work requires real presence, not a scaled model. You'll have genuine access.
And I build everything around you. Not around what worked last time. Not around a programme I've run before. Around what is true for you, where you are right now, and where you're trying to get to.